5 Essential AI Tools for Enhancing Productivity in Association Marketing
Industry reports tell us that associations and nonprofits are lagging behind traditional, for-profit corporations when it comes to adopting AI solutions.
Maybe you have been reluctant to incorporate AI-powered solutions, but you’re reconsidering that position now. Where can you start? What tools are best suited for association marketing?
In this article, we’ll round up five AI tools that association marketing professionals will love and can literally start using today!.
1. ChatGPT (Or Copilot)
ChatGPT can be your Swiss army knife. It can handle a wide range of tasks, including creating a full marketing plan.
That said, the number one use case for chatbots is content generation. In fact, 87% of all marketers use AI mainly to generate content.
Side Note: CoPilot might not be as popular as ChatGPT. However, the American Society of Association Executives (ASAE) included it in the 2024 AI Summit program, describing it as a game-changing tool.
2. Rasa.io
If you’ll use an AI-powered solution to help you craft personalized newsletters, it might as well be Rasa.io. After all, the platform has been an ASAE partner since 2018.
Julie Shoop, the ASAE’s Chief Content Officer, says that the Rasa platform has helped with increasing engagement and personalizing the newsletters based on members’ interests.
The ASAE isn’t the only happy client using the platform, either. Both the Professional Pricing Society (PPS) and the Association for Healthcare Foodservice (AHF) also use Rasa.
3. HubSpot
Hubspot does have an AI assistant that you can use to write content. But even the small, free AI tools from HubSpot can be of help.
Take the Blog Ideas Generator, for instance. You could use it to brainstorm a week’s worth of article ideas in minutes.
4. Adobe Firefly
In an Association 4.0 episode, Amy Williams and Jane Pearson were discussing the potential (and perils) of using AI tools. One of the potential applications that came up was image editing.
A marketing team might have to do a lot of digging to find a stock photo with a setting that looks right and represents the average association member. Things get even trickier if there’s no in-house designer.
If, however, the team uses Adobe’s Firefly Generative Fill feature, they can easily replace elements and change backgrounds to make the stock photo more fitting.
5. Grammarly
Grammarly might not be the tool that pops into mind when you think of an “AI marketing tool.” However, you don’t want to risk typos or awkward phrasings in your marketing material, especially when the reputation of the whole association is on the line.
Plus, Grammarly can now do more than just spelling, grammar, and clarity checks. It can compose/rewrite content using style controls tailored to your association’s voice.
Final Thoughts on Using AI Tools for Association Marketing
No matter which tool you use, it’s important to remember that AI is still in its infancy. There’s a long list of limitations, ethical concerns, and even legal issues to consider.
Make sure you’re being transparent about AI use, validating the info, and using member data responsibly.