6 Membership Engagement Strategies You Cannot Overlook
One of the most effective ways to guarantee the retention of your association’s members is by keeping them engaged. By actively involving them, you can build on their continued dedication to your organization and increase their likelihood of remaining a paying member of your association.
In this guide, we’ll walk you through 6 heavily underrated membership engagement strategies that you shouldn’t miss!
1. Make Existing Members Feel Valued
Of course, making new members feel welcome is a great way to encourage them to stay. However, a lot of people often forget about existing members in the process, although they’re your most valuable asset and already investing in your membership.
Luckily, there are several ways to give them the appreciation they deserve and encourage them to stay, such as:
- Offer them exclusive benefits and priority access to new services, products, etc. This also includes discounts and loyalty bonuses
- Whenever possible, send them personalized messages to let them know how you appreciate their continued support
- Ask them for feedback including their thoughts on how to improve your association
2. Encourage Members to Use Member-Only Benefits
If you’re already offering them exclusive benefits, you should remind and encourage your members base to take advantage of them.
Additionally, you should make sure that the list of benefits offers a real incentive for members to use them and is explained in detail while highlighting the top ones.
This is a great way to show your members the perks of renewing their memberships, so they don’t feel like they’re getting nothing in return.
3. Diversify Your Membership Levels
Different members have different personalities and natural engagement levels. However, you can accommodate this diversity by offering multiple membership levels, including a free one.
This way, highly engaging members will naturally look for an upgrade while others won’t have an obligation to pay a monthly subscription.
This allows you to keep them around and give you extra chances to encourage them to upgrade through different strategies.
4. Establish an Online Community for Your Members
Having an online community is an excellent way to encourage your members to connect and interact with each other, and therefore, boost your overall engagement levels significantly.
You can establish a thriving online community through various methods, including:
- Social media groups
- Chat groups
Important Tip: Remember to set out guidelines and rules to keep the community positive and welcoming
5. Contact Your Lapsed or Canceled Members
Turn your loss into a win by contacting members who cancel their membership and ask them why they’re leaving.
This can benefit you significantly by helping you identify the lacking areas and how you can improve them. This also gives you a chance to win them back by bolstering the weak spots!
6. Set Up Weekly (or Monthly) Goals with Rewards
Lastly, one of the best ways to encourage members to engage is by giving them simple challenges to overcome as well as milestones, checkpoints, and challenges to look up to.
This can be as simple as creating a daily engagement streak or tracking how often they contribute to the community through comments or referring new members.
Bonus Tip: You can also create a friendly competition by setting up a leaderboard for these metrics!
Implementing active engagement strategies is essential for retaining memberships. By following these tips, you can massively boost your membership engagement levels and keep your members coming back for more!