7 Proven Tips for Driving Association Membership Growth
|1. Align Value With Price
|2. Use Tools and Technology
|3. Market to Segments
|4. Measure and Track Your Progress
|6. Create a Recruitment Committee
|7. Build a Reputable Website
1. Align Value With Price
What makes your services valuable? Are they worth it for the price of your membership fee?
To show new members that their dues are fair, you should assess what makes your association valuable.
After adding the cost of your services, you can decide on an appropriate cost. This way, potential recruits will see that your fees align with the membership price.
2. Use Tools and Technology
Take advantage of available technology! You could use artificial intelligence chat boxes to improve your support services.
Moreover, automating your sign-up process will eliminate hurdles hindering new applicants.
3. Market to Segments
Your members may have different engagements based on their status in life. You should identify segments within your association and cater to each of them.
The segments are students, professionals, or retired individuals.
For instance, you could offer free membership for students as a bundle with their universities. Later on, you can charge them once they find work.
It’s best to create tiered packages that’ll attract each age group!
4. Measure and Track Your Progress
To grow your membership, you should identify a target number and date based on your long-term plans.
Simply put, if you don’t meet your goals, then it’s time for a review of your recruitment efforts!
Tracking your progress helps you identify which of your activities are the most effective in gaining new members as well.
Some great networking activities include hosting online events and creating referral programs. You may even organize a bring-a-friend lunch for your members!
Activities drive value to your association since members will see them as fun perks. However, it can also spread the word about your organization and earn you a huge network.
6. Create a Recruitment Committee
According to Forbes, people support what they help build. In this case, you can gain engagement from your current members by making them part of a recruitment committee.
Creating a recruitment committee is a smart move since you’ll get more people involved with the process. You can delegate your tasks and, at the same time, establish a deeper connection with your members.
To add, more recruiters means you have a wider reach!
7. Build a Reputable Website
Having a website builds your credibility as an association. Your online presence impacts your success as well. That’s because it can help you generate leads!
Today, 81% of people do research online before they decide to pay for a product or service. Of course, that includes your membership fee!
To add, it may also be worth investing in SEO and social media.
Having new members will let you expand your organization. Fortunately, there are simple ways on how to do it.
Did you find these 7 proven tips for driving association membership growth useful? If the answer is yes, then you may want to contact us for more helpful information!