About Us


Empowering Associations for 25 Years

Our deep expertise in developing and managing affinity programs for associations, extensive network of benefit programs, and state-of-the-art platform provide a comprehensive solution that delivers results for our clients.

By partnering with us, associations will gain valuable member insights while saving time and resources, allowing them to focus on core business activities. Our programs are optimized for maximum impact, ensuring that our clients achieve their objectives.

Let us help you increase your non-dues revenue, elevate your value proposition of your membership, and save you time so you can focus on other initiatives!

People First

We empower our client organizations to reach their goals through trust, innovation, collaboration, and leadership.



● Gracious Candor is Important
● We Do What We Say
● Trust is Everything



● We Attract Leaders
● We Grow Leaders
● Leaders Have Lasting Impact



● Authentic Care
● Strong Internal Relationships
● Strong External Relationships



● Brilliance
● Distinction
● Quality

Frequently asked questions

We understand the unique challenges and needs that associations face, and we are here to provide the answers you seek.

What's an Affinity program?

An affinity program is a partnership between a company and an association. The company offers special rates or discounts to association members, leading to increased revenue for both. It provides a reliable revenue source for associations and enhances member value. Affinity programs are popular for boosting benefits and revenue streams.

What are the benefits of a good Affinity program?

Affinity programs offer added value to members through exclusive discounts, while generating increased revenue for the association and new customer opportunities for the company. These programs also strengthen member relationships, provide marketing opportunities, and allow for customization of relevant benefits.

What sets us apart in helping associations with their affinity programs?

Core Affinity is passionate about helping associations maximize their potential through streamlined and effective affinity programs. With over 25 years of experience in the industry, we have established strong relationships with top brand name partners and have helped countless associations achieve their goals and provide value to their members. Our team of experts is dedicated to providing personalized support and industry-leading solutions, all while keeping the association’s mission at the forefront. Contact us today to learn more about how we can help transform your association’s affinity program.

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