Account Management

We focus on growing your affinity programs, so you can focus on what matters most: growing your association.

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Growing your affinity program and increasing the engagement with your industry suppliers takes time and attention. Our dedicated account managers are there for you to specifically focus on making sure both your members and your partners are finding value. Scaling these relationships and the utilization of your programs is their top priority!


When it comes to communicating value about your affinity program, it’s important to do it accurately and often. Keeping up with program changes from your suppliers and consistently messaging members, however, can be quite time consuming. Your account manager will ensure your members have everything they need to make an informed purchasing decision during their time of need. All of this allows you to have peace of mind that your members are having the best experience possible while freeing up your time to focus on other key initiatives.

Capture & Manage Member Feedback

The best way to know if your program is successful is to listen. Your dedicated account manager will work with your members daily to both survey them on the types of needs they have, but also to respond when members have an issue. By giving your members a point person they can speak with about the benefits you offer, your association gains a critical team member with the ability to capture powerful insights while giving your members an outlet to share their voice.

Frequently asked questions

We understand the unique challenges and needs that associations face, and we are here to provide the answers you seek.

What's an Affinity program?

An affinity program is a partnership between a company and an association. The company offers special rates or discounts to association members, leading to increased revenue for both. It provides a reliable revenue source for associations and enhances member value. Affinity programs are popular for boosting benefits and revenue streams.

What are the benefits of a good Affinity program?

Affinity programs offer added value to members through exclusive discounts, while generating increased revenue for the association and new customer opportunities for the company. These programs also strengthen member relationships, provide marketing opportunities, and allow for customization of relevant benefits.

What sets us apart in helping associations with their affinity programs?

Core Affinity is passionate about helping associations maximize their potential through streamlined and effective affinity programs. With over 25 years of experience in the industry, we have established strong relationships with top brand name partners and have helped countless associations achieve their goals and provide value to their members. Our team of experts is dedicated to providing personalized support and industry-leading solutions, all while keeping the association’s mission at the forefront. Contact us today to learn more about how we can help transform your association’s affinity program.

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