January 05, 2021 09:18 AM Eastern Standard Time
WASHINGTON–(BUSINESS WIRE)–Advancea, LLC announced today the acquisition of Silicon Valley-based Group Purchasing Solutions (GPS). Together, the two companies will offer increased value to members through an expanded portfolio of affinity programs, cost-savings, and expert consulting.
Established in 2008, GPS was originally formed to serve trade associations and their members as a trusted resource for procuring indirect products and services. Their goal has been to reduce operational costs through highly leveraged and negotiated programs with the nation’s top suppliers.
Today, GPS, along with its industry partners, serves thousands of mid-size businesses, enterprise entities and has greatly expanded its affinity programs in scale and diversity. Big box brands and other strategic partners value their technology-driven affinity model because it provides cost-effective access to a broad base of targeted customers, translating into volume discounts and other benefits for members.
“The addition of Advancea’s teams will not only help us better serve our valued members, but will permit us to focus on targeted engagements to grow offer utilization,” said Darryl Buck, President of GPS.
“Continuing to build a better and broader network of suppliers for our association clients and their members takes working with great companies and strong leaders,” said Lucas McCann, CEO of Advancea “GPS and Darryl are both of those. The value created for all of our brands will be significant.”
Leveraging a combined 50 years of experience, McCann and Buck will turn their attention to negotiating increased savings and offers for members in 2021 as well as facilitating more non-dues revenue generation for associations through their expertise in the affinity marketing space.
About Advancea, LLC
Advancea is a unique association advisory firm specializing in helping clients form engaging and successful relationships with their members. The firm’s focus is affinity programs, technology solutions, and consulting for associations and groups who want to elevate the value of their organization for their members or constituents.
Headquartered in the Washington, DC area, Advancea is committed to helping clients reach their goals while leaning heavily on their values of trust, innovation, collaboration, and leadership. The team collectively has over 30 years of experience, bringing client organizations valuable solutions for their members.