Association Relationship Building and Affinity Programs with John Perez of Unified Payments Group

Jannan Poppen

June 8, 2022

Learn how one company leveraged their relationship with a large association to benefit from affinity programs and become a verified vendor to its membership base by listening. In this episode, John Perez with the Unified Payments Group talks through how they really listened to the members of the National Association of Wholesale-Distributors in order to understand the needs of an entire industry. From this understanding, Unified was able to provide real back office efficiencies with technology solutions and gain the trust of a major trade association to become a big player in a new industry through affinity.