What gets you up in the morning? For Natasha Bethea Goodwin, with the Information Technology Industry Council, it’s always been the north star of leading from a place of authenticity and purpose. We believe this drive, and her dedication to mentorship, is what enables her to combine marketing and membership as her key focus at work. When you are consistently looking for ways to connect with individuals in service of their needs, marketing to members and keeping them happy is easy. In this episode, Natasha helps break this down and provides authentic leadership examples of how you can incorporate this type of leadership in your organization.