Audience segmentation is a crucial aspect of boosting member engagement in affinity associations. In a previous blog, we discussed what questions to ask members to boost engagement. Let’s go a step further and dive into how to adapt those questions to specific...
Recruiting members for your association is a critical acquisition in the new year. According to Association Metrics, associations constantly struggle to increase their membership size, for a variety of reasons. Recruiting requires effort and purpose, taking that extra...
With over 40 years of experience as a speaker, a coach, and an author, Mark LeBlanc brings wise counsel to our discussion around focus, return to mission, and busines development. As the past president of the National Speakers Association, Mark pulled his weight by...
How do dozens of areas of law specifically affect the association and non-profit industries? Jeff Tenenbaum is uniquely qualified to speak to this after spending more than 25 years in the industry as a lawyer. From contract law to employment law to tax law, Jeff has...
The words digital transformation can mean many things, but often get confused with simply injecting your association with the most modern of gadgets and software solutions. This isn’t always the right fit. Moira talks with us about how Ellipsis approaches the...
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