How to Build Brand Equity for Your Association

How to Build Brand Equity for Your Association

When you think of a business’s “brand” you probably think of the company’s logo or maybe a specific product line. If the business is service-oriented, the people that work for the company and interact with their customers become “brand” representatives. What is Brand...
How do Affinity Programs Work in Four Steps

How do Affinity Programs Work in Four Steps

Merriam-Webster defines “Affinity” as both an attraction to or liking for something and an as-attractive force. In the business world, an affinity program is a type of partnership where a business offers special discounts or services to an association’s members. Why...