Developing a Planning Culture

Developing a Planning Culture

Last week we heard from the veritable force, Mike Moss, CAE, the president of the Society for College and University Planning (SCUP). While SCUP’s original planning mission centered more on the physical space of the academic setting, in today’s world helping higher...
Strategic Planning with Mike Moss, CAE of SCUP

Strategic Planning with Mike Moss, CAE of SCUP

Mike Moss, the current president of the Society for College and University Planning, brings us some brilliant insight into the world of active and integrative strategic planning. Gone are the days of planning out 3-5 years, associations, universities, and businesses...
3 Simple Ways to Improve Member Experience

3 Simple Ways to Improve Member Experience

Sometimes the things we should be paying attention to are so simple that we leave them on autopilot and believe that the very simplicity we rely on will maintain a great user experience. In speaking with Jay Daughtry of CQbd last week, we learned that it isn’t that...
Undercover Member Programs with Jay Daughtry of CQbd

Undercover Member Programs with Jay Daughtry of CQbd

You’ve heard of mystery shopper programs and the successful reality show, Undercover Boss, right? Well why can’t associations employ the same tactics to see how they are really doing in the marketplace? According to Jay Daughtry, they can and have been...
What’s In It for Me?

What’s In It for Me?

Paul Andres has been in the insurance and affinity marketing space for twenty plus years. As he and Lucas began to dive into their collective experience and the differences between now and back then in last week’s 6 Degrees of Associations episode, we uncovered a few...