How to Get Started with an Affinity Program

How to Get Started with an Affinity Program

If you’ve landed here, chances are you are interested in getting started with an affinity program for your association. But, where do you begin? It can certainly seem overwhelming with all of the options, and perhaps you aren’t even sure if an affinity program is...
What Affinity Programs Can Do for Associations

What Affinity Programs Can Do for Associations

Affinity programs help create value for associations through unique member benefits, such as offering discounts, but there is so much more potential when it comes to what affinity programs can do for associations. When done right, affinity programs can benefit...
Launching an Association Chapter with Anikia Brown

Sponsored Research with Joe Bates

In an age when content marketing, member retention, sponsorship value, and non-dues revenue rule the conversations in trade associations, sponsored research programs seem to tick all the boxes. Learn from Big Red M’s Chief Research Consultant about how he has...