What Affinity Programs Can Do for Associations

What Affinity Programs Can Do for Associations

Affinity programs help create value for associations through unique member benefits, such as offering discounts, but there is so much more potential when it comes to what affinity programs can do for associations. When done right, affinity programs can benefit...
Sponsored Research with Joe Bates

Sponsored Research with Joe Bates

In an age when content marketing, member retention, sponsorship value, and non-dues revenue rule the conversations in trade associations, sponsored research programs seem to tick all the boxes. Learn from Big Red M’s Chief Research Consultant about how he has...
Why is Member Retention Important?

Why is Member Retention Important?

We’ve shared ways to increase member retention in your association, but let’s back up a bit and discuss why member retention is important. In an ideal world, all of your association members would stick around forever, but as you are probably well aware, unfortunately...