Benchmarking in Business with Ray McDonald

Jannan Poppen


Don’t just send a survey out to your members and audience if you want actionable insights and intelligence. Ray McDonald breaks down for us why sending surveys doesn’t ultimately give you a full picture of the sentiment. Additionally, he speaks to the value of benchmarking within a data rich environment that allows you to not only see how you are doing internally, but how you are doing more broadly in your industry. You’ll never look at SurveyMonkey the same way.