Benchmarking Member Engagement with Tony Rossell

Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering. In this episode, Tony shared some not so good news and some uplifting trends that provide hope for the association industry. Take for example that while membership growth and renewal rates are the lowest since 2008, 78% of associations have added new products and services to cater to market signals that there is a desire for engagement. Tune in to learn more and be sure to check out the benchmarking report at

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