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Boosting member engagement through audience segmentation involves tailoring engagement efforts to meet the needs and preferences of each group. Here are three ways you can effectively segment your audience and engage your members.

As you begin the new year, it’s time to lock down your membership retention strategy. To help you get started, here are three key tactics that can be components of your plan or idea-generators for other tactics. These are time-intensive but pay bigger dividends during renewal season.

Recruiting requires effort and purpose, taking that extra step to pique a potential member’s interest to join, and there isn’t a one-size-fits-all approach. Here are the top three tips for member recruiting to keep a steady and consistent flow of new members for your association.

The New Year brings new opportunities for associations. Our suggestion? Conduct a member survey to gauge on how your members feel and what they want to see from your association in 2023 and beyond.

The pandemic changed many of the ways we conduct business, and some of them were for the better. In this week’s article, we’ll look at four key areas where the pandemic had a lasting effect on associations and how you can keep up with the changes.

What do’s and don’ts should marketing departments employ for their promotional giveaway items? We asked expert Bree Plude on what can make this process easier, and what pitfalls to avoid.

Now, let’s look at five association member engagement strategies that can reduce renewal stressors and put fun back into your renewal season.

Affinity partners can increase member engagement and improve renewal rates for associations. However, despite the best intentions, sometimes affinity relationships fail to work out. Read to uncover the pitfalls that can break an affinity partnership.

Do you know how powerful a “thank you” can be? Research shows we undervalue the impact of expressing appreciation and, as a result, don't show enough gratitude. However, the article notes that "being seen, heard, acknowledged, and appreciated are basic human needs. A...

Affinity marketing requires three essential elements to be successful: 1. Time 2. Consistency 3. Resiliency as it will take a minimum of six touches before a customer will notice, much less respond to a sales or marketing inquiry.

Have you awakened from a nightmare to find your members dazedly stumbling around, trying to find meaningful value from the association? We’ll be showing you how specific tactics can produce a happy ending to a zombie-renewal apocalypse.

Brand equity is a company’s or organization’s perceived value determined by customer experiences with the brand. Think of brand equity as the emotional bond customers have with the brand.

A robust affinity program can provide a steady stream of revenue to fill in this gap. This is an affinity program’s biggest potential value—a stream of non-dues revenue for the association.