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8 Thoughtful Ways Associations Can Start a “Thank You” Culture

Do you know how powerful a “thank you” can be? Research shows we undervalue the impact of expressing appreciation and, as a result, don't show enough gratitude. However, the article notes that "being seen, heard, acknowledged, and appreciated are basic human needs. A...

How Associations Can Grow Non-Dues Revenue Through Affinity Programs

Did you know that in the U.S., there are more than 20 professional accounting associations and more than eight plumbing trade associations? Everyone has probably heard of the American Bar Association (that’s for lawyers, not frequent bar patrons). However, there is a...

3 Elements of Successful Association Marketing

Affinity marketing requires three essential elements to be successful: 1. Time 2. Consistency 3. Resiliency as it will take a minimum of six touches before a customer will notice, much less respond to a sales or marketing inquiry.

4 Member Engagement Strategies to Avoid Zombie Renewals

Have you awakened from a nightmare to find your members dazedly stumbling around, trying to find meaningful value from the association? We’ll be showing you how specific tactics can produce a happy ending to a zombie-renewal apocalypse.

5 Ideas for Association Non-Dues Revenue

The value of non-dues revenue goes beyond the apparent monetary side. If done well, non-dues revenue streams greatly assist the association with retention and recruiting goals by demonstrating more value to members.

How to Build Brand Equity for Your Association

Brand equity is a company’s or organization’s perceived value determined by customer experiences with the brand. Think of brand equity as the emotional bond customers have with the brand.

How do Affinity Programs Work in Four Steps

A robust affinity program can provide a steady stream of revenue to fill in this gap. This is an affinity program’s biggest potential value—a stream of non-dues revenue for the association.

Membership Retention Best Practices for Associations

Are you struggling with low membership engagement? Does it feel like you are trying tactic after tactic to boost engagement and nothing is working? Generating helpful involvement and feedback from your membership can be a challenge, but don’t worry, we’re here to help!

Association Membership Engagement Ideas You Haven’t Thought Of

Are you struggling with low membership engagement? Does it feel like you are trying tactic after tactic to boost engagement and nothing is working? Generating helpful involvement and feedback from your membership can be a challenge, but don’t worry, we’re here to help!

Top Tips for Creating a Successful Affinity Program

Not all affinity programs are created equal. Creating an affinity program just for the sake of having another program will not likely take you very far. Instead, make sure you create a lasting and successful affinity program built on strategy and best practices.

How to Collect and Leverage Data to Increase Member Engagement

Your member data is a powerful tool to increase member engagement. Determining how and in what ways your members engage allows you to identify successes and address gaps in your engagement strategy. By doubling down on effective engagement strategies for your association, you can maximize your engagement efforts and increase engagement where it counts.

The 3 Membership Engagement Strategies You Don’t Want to Skip

The world of affinity marketing is changing every day, but one thing that has stayed consistent over time is the importance of member engagement. If you don’t have engaged, happy members, your associations will start to lapse over time. Did you know that the #1 reason association members fall away is a lack of engagement?

How to Get Started with an Affinity Program

If you’ve landed here, chances are you are interested in getting started with an affinity program for your association. But, where do you begin? It can certainly seem overwhelming with all of the options, and perhaps you aren’t even sure if an affinity program is right for your association.

10 Questions to Ask your Association Members to Boost Member Engagement

Member engagement is undoubtedly one of the most important factors in creating a thriving and successful association membership. Member engagement enhances loyalty and creates value, which then, in turn, boosts engagement even more. It’s a beautiful circle that propels itself when working properly.

What Affinity Programs Can Do for Associations

Affinity programs help create value for associations through unique member benefits, such as offering discounts, but there is so much more potential when it comes to what affinity programs can do for associations.