3 Elements of Successful Association Marketing

3 Elements of Successful Association Marketing

If you are responsible for your Association’s marketing to grow both new membership recruitment and member engagement, you may feel like you have the hardest job in the world. You’ll likely send out emails and direct mailings, hold events, create outstanding...
4 Member Engagement Strategies to Avoid Zombie Renewals

4 Member Engagement Strategies to Avoid Zombie Renewals

On October 31, 2010, the television pilot of the Walking Dead aired. In the episode, Sheriff Deputy Rick Grimes awakes in a hospital from a months-long coma only to find the world changed by a global virus causing a zombie apocalypse. The show became a runaway success...
How Associations Can Grow Non-Dues Revenue Through Affinity Programs

5 Ideas for Association Non-Dues Revenue

If membership dues are the steady stream, non-dues revenue dues are the rainwater collection barrels sprinkled across your Association lawn trying to fill in the 61% gap the steady stream can’t cover. Sometimes the non-dues revenue is as plentiful as the rain in...
How to Build Brand Equity for Your Association

How to Build Brand Equity for Your Association

When you think of a business’s “brand” you probably think of the company’s logo or maybe a specific product line. If the business is service-oriented, the people that work for the company and interact with their customers become “brand” representatives. What is Brand...