4 Simple Tips to Boost Member Retention

4 Simple Tips to Boost Member Retention

Having a plan to boost member retention is one of the most cost effective ways to keep your association membership thriving. Data suggests that it costs 5 to 25 percent more to attract a new member than to keep an existing member, so any effort put into keeping your...
Thoughts on Leadership by Tom Dobbins CAE

Thoughts on Leadership by Tom Dobbins CAE

After joining Lucas and Erin for a great conversation about leadership, we thought it would be a good idea to deep dive into the dynamics of leadership and associations. As associations begin to execute their annual work plans or programs of work, there is no time...
Creating Real Diversity

Creating Real Diversity

We’ve discussed board governance, diversity, strategic planning, and much more in our 6 Degrees of Associations series.  This past week in our first episode of 2022, we got to throw it all together in one compelling and inspiring conversation with Lowell Aplebaum...