Do you know how powerful a “thank you” can be? Research shows we undervalue the impact of expressing appreciation and, as a result, don’t show enough gratitude. However, the article notes that “being seen, heard, acknowledged, and appreciated are basic...
Did you know that in the U.S., there are more than 20 professional accounting associations and more than eight plumbing trade associations? Everyone has probably heard of the American Bar Association (that’s for lawyers, not frequent bar patrons). However, there is a...
If you are responsible for your Association’s marketing to grow both new membership recruitment and member engagement, you may feel like you have the hardest job in the world. You’ll likely send out emails and direct mailings, hold events, create outstanding...
On October 31, 2010, the television pilot of the Walking Dead aired. In the episode, Sheriff Deputy Rick Grimes awakes in a hospital from a months-long coma only to find the world changed by a global virus causing a zombie apocalypse. The show became a runaway success...
If membership dues are the steady stream, non-dues revenue dues are the rainwater collection barrels sprinkled across your Association lawn trying to fill in the 61% gap the steady stream can’t cover. Sometimes the non-dues revenue is as plentiful as the rain in...
When you think of a business’s “brand” you probably think of the company’s logo or maybe a specific product line. If the business is service-oriented, the people that work for the company and interact with their customers become “brand” representatives. What is Brand...
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