Audience segmentation is a crucial aspect of boosting member engagement in affinity associations. In a previous blog, we discussed what questions to ask members to boost engagement. Let’s go a step further and dive into how to adapt those questions to specific...
As we enter 2023, have you taken a look at your association’s membership retention data from last year yet? How did you do? Did you see an uptick in renewals after a two-year “virtual” world? Or are you still not seeing the membership retention numbers you enjoyed...
Recruiting members for your association is a critical acquisition in the new year. According to Association Metrics, associations constantly struggle to increase their membership size, for a variety of reasons. Recruiting requires effort and purpose, taking that extra...
Almost everyone associates the beginning of a new year with change, whether in their personal life or business goals. The new year also marks a great time to survey your association membership to see how they feel about your programs and find out if any of them have...
As 2022 comes to a close and we look forward to 2023, it’s helpful to reflect on what we’ve learned and what we would like to focus on going forward. One of the things I’ve thought about recently is how different the world is now that we’ve experienced a global...
Tis’ the season for not only gift giving but also budgeting for next year’s promotional items at conferences, events, and those “just because” gifts for your special business relationships. But, oh, what to give? Do we give the same thing as we did last year? If not,...
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