Doing Well by Doing Good – A Thought Experiment

Doing Well by Doing Good – A Thought Experiment

Last week on 6 Degrees of Association we spoke with Amanda Keefer, managing director at Healthy Family Project. Cause Marketing was the topic of the day and as Amanda noted, she helps members and companies do well by doing good. We could not help but notice the...
Borrowing Best Practices for Member Recruitment

Borrowing Best Practices for Member Recruitment

If you have read our past blogs, you know we are big fans of drawing on analog examples from other industries and fields to improve outcomes in the association world.  This time is no different.  After speaking with Tony Rossell of Marketing General about...
Beating the Market to Innovation

Beating the Market to Innovation

In last week’s episode of 6 Degrees of Associations we had the distinct pleasure to speak with Jim Parker of Digitell Inc.  What began as a conversation about virtual events, turned quickly into a playbook for businesses and associations alike on how to succeed in an...
When Two Heads Becomes Better Than One

When Two Heads Becomes Better Than One

A frequent theme in our blogs is the desire to see what the for-profit world of corporations is doing and how it can be applied to the not-for-profit and trade association world.  Our conversation with Mary Coppola, Vice President of Marketing &...