The world of affinity marketing is changing every day, but one thing that has stayed consistent over time is the importance of member engagement. If you don’t have engaged, happy members, your associations will start to lapse over time. Did you know that the #1 reason...
If you’ve landed here, chances are you are interested in getting started with an affinity program for your association. But, where do you begin? It can certainly seem overwhelming with all of the options, and perhaps you aren’t even sure if an affinity program is...
Member engagement is undoubtedly one of the most important factors in creating a thriving and successful association membership. Member engagement enhances loyalty and creates value, which then, in turn, boosts engagement even more. It’s a beautiful circle that...
Affinity programs help create value for associations through unique member benefits, such as offering discounts, but there is so much more potential when it comes to what affinity programs can do for associations. When done right, affinity programs can benefit...
We’ve shared ways to increase member retention in your association, but let’s back up a bit and discuss why member retention is important. In an ideal world, all of your association members would stick around forever, but as you are probably well aware, unfortunately...
In order to maintain a successful association, it becomes inevitable that at some point you will have to prioritize association membership growth. Membership growth provides increased revenue, additional opportunities for networking, and sustains the association over...
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