Ever thought about starting a local chapter of a national trade association? That’s exactly what Anikia did when she learned that there was no local chapter of The Association for Women in Communications. Tapping into her passions, leveraging her entrepreneurial...
In an age when content marketing, member retention, sponsorship value, and non-dues revenue rule the conversations in trade associations, sponsored research programs seem to tick all the boxes. Learn from Big Red M’s Chief Research Consultant about how he has...
Ever wonder what Chief Financial Officers see as the value of membership? Pete Chrobak talks with us about how he has leveraged his company’s membership in multiple organizations and why he believes it’s an expense worth having. From being able to source...
What gets you up in the morning? For Natasha Bethea Goodwin, with the Information Technology Industry Council, it’s always been the north star of leading from a place of authenticity and purpose. We believe this drive, and her dedication to mentorship, is what...
In 2020, Haley Jones raised her hand to lead some diversity, equity and inclusion group work within her association around the response to recent headline news such as the George Floyd murder. In this episode, Haley explains how this transitioned from committee work...
Learn how one company leveraged their relationship with a large association to benefit from affinity programs and become a verified vendor to its membership base by listening. In this episode, John Perez with the Unified Payments Group talks through how they really...
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