Events and Sponsorships with Elizabeth Johnson

Jannan Poppen


Don’t miss this episode on events and sponsorships with Elizabeth Johnson. The last two years have been wreaking havoc on live events, not only from a production and engagement perspective, but also from a sponsorship sales perspective. Elizabeth Johnson has worked with a broad range of associations throughout the pandemic and sees the new normal looking a bit like the old normal…in person. This isn’t just because attendees are looking to come back, but also because sponsors recognize the benefits. Hybrid is in order but we did dive into why live events are so important for all stakeholders.