Benefits & Consulting for Associations
Advancea is now Core Affinity

Affinity Solutions for Associations

We provide affinity programs for associations that boost member engagement and increase non-dues revenue.


Consulting services

Affinity programs

Member analytics

Who We Are

Your Partner for Growth

We’re the nation’s most trusted advisor for member-based organizations – offering the most comprehensive list of affinity programs and services backed by decades of expertise.

When associations want to grow, they turn to Core Affinity.

Why Choose Core Affinity

Grow, Measure, Optimize

Affinity Programs

We curate and offer a portfolio of customized benefit programs and services that are not only in line with an organization’s core mission but also provide cost saving benefits that strongly enhance the value proposition of the organization to its members.

Expert Consulting

Our collective years of experience in the association advisory and management industry allow us to rely on knowledge and familiarity to better anticipate challenges, objectively assess opportunities, and create innovative solutions.

Driven by Values

We believe that honesty builds trust, that leadership has a lasting impact, that strong relationships require authenticity, and that excellence in everything we do drives success.

 Our Customers

A Trusted Industry Resource

Member-based organizations and corporate partners have turned to Core Affinity for over 25 years to facilitate the right connections and create tailored affinity programs for their members. Our ability to foster strong relationships sets us apart.

Perks Marketplace Login
Perks marketplace

Benefit Management

Our customizable Benefit Management Software (BMS) helps you manage all of your benefits, programs, and special offers for members in one place. The user-friendly interface allows you to add and remove programs and communicate with your members directly from the platform.

Perks Marketplace also makes it easy for your members to find and interact with your programs and offers. Their increased engagement is measurable through powerful utilization data, analytics, and member insights.

Need a stronger member benefits offering? We’ve got you covered. Perks Marketplace paired with our affinity programs provides a comprehensive platform pre-loaded with popular benefits.

Annual Member Savings:


Engage Your Members

Member Discounts

One of the benefits Core Affinity offers associations is a portfolio of exclusive discounts from over 2400 business and industry suppliers. We’ve built strong relationships with suppliers whose products and services align with the needs of member-based organizations. These programs allow you to better meet the needs of your members and delight them with exclusive benefits.


Ready to Make a Real Change?

Learn how our strategic, proactive approach to affinity programs, technology, and member engagement can impact your organization.

Industry Insights

Popular Articles

Keep up to date on industry insights with our blogs and 6 Degrees of Associations™ content series.