Articles & Media
Mark LeBlanc- Wise Discussion From The Coach
With over 40 years of experience as a speaker, a coach, and an author, Mark LeBlanc brings wise counsel to our discussion around focus, return to mission, and business development. As the past president of the National Speakers Association, Mark pulled his weight by creating controversy for the greater good of the organization. Learn more about why willingness to be a contrarian can build a strong future for any association looking to get back to its roots and build value!
Yearly Roundup with Lucas McCann
Lucas and Erin take some time this week to talk through all that has happened this year and do some prognostication about what 2023 will bring.
Association Law with Jeff Tenenbaum
How do dozens of areas of law specifically affect the association and non-profit industries? Jeff Tenenbaum is uniquely qualified to speak to this after spending more than 25 years in the industry as a lawyer. From contract law to employment law to tax law, Jeff has seen and done it all. In this episode we cover off on some of the hot button topics in the legal arena, including antitrust laws! Who knew…Jeff did.
How To Boost Member Engagement Through Audience Segmentation
Boosting member engagement through audience segmentation involves tailoring engagement efforts to meet the needs and preferences of each group. Here are three ways you can effectively segment your audience and engage your members.
3 Tips to Boost Member Renewals
As you begin the new year, it’s time to lock down your membership retention strategy. To help you get started, here are three key tactics that can be components of your plan or idea-generators for other tactics. These are time-intensive but pay bigger dividends during renewal season.
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