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Benchmarking in Business with Ray McDonald

Don’t just send a survey out to your members and audience if you want actionable insights and intelligence. Ray McDonald breaks down for us why sending surveys doesn’t ultimately give you a full picture of the sentiment.

Authentic Connection with Joel Goldberg, Voice of the KC Royals

It’s not often we interview celebrities but we are today! Well, Joel Goldberg might shy away from being called a celebrity. As the voice of the Kansas City Royals, he has leveraged all that he has learned in broadcasting to help associations and people alike learn how to better connect through authentic content and trust.

Launching an Association Chapter with Anikia Brown

Ever thought about starting a local chapter of a national trade association? That’s exactly what Anikia did when she learned that there was no local chapter of The Association for Women in Communications.


Top Tips for Creating a Successful Affinity Program

Not all affinity programs are created equal. Creating an affinity program just for the sake of having another program will not likely take you very far. Instead, make sure you create a lasting and successful affinity program built on strategy and best practices.

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