With over 40 years of experience as a speaker, a coach, and an author, Mark LeBlanc brings wise counsel to our discussion around focus, return to mission, and business development. As the past president of the National Speakers Association, Mark pulled his weight by creating controversy for the greater good of the organization. Learn more about why willingness to be a contrarian can build a strong future for any association looking to get back to its roots and build value!
How do dozens of areas of law specifically affect the association and non-profit industries? Jeff Tenenbaum is uniquely qualified to speak to this after spending more than 25 years in the industry as a lawyer. From contract law to employment law to tax law, Jeff has seen and done it all. In this episode we cover off on some of the hot button topics in the legal arena, including antitrust laws! Who knew…Jeff did.
The value of non-dues revenue goes beyond the apparent monetary side. If done well, non-dues revenue streams greatly assist the association with retention and recruiting goals by demonstrating more value to members.
Brand equity is a company’s or organization’s perceived value determined by customer experiences with the brand. Think of brand equity as the emotional bond customers have with the brand.
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