Learn how Patrick Wilson helped associations retain up to 70% of their sponsorship revenue even through the pivot to virtual events.

Erin Keating


When associations have to pivot or augment their sales teams, they turn to Pat Wilson and his team at Profitable Associations. We enjoyed talking to Pat this week about all the ways organizations need to think about realigning their value proposition given the forever changing landscape in layoffs and furloughs. Additionally, we cover some hot topics on how to retain the value of your events even in the new virtual world.