Leveraging Social Media for Association Marketing That Works

Marketing is one of the main pillars of a successful association that stands the test of time. It can be a driving force behind member recruitment, and without it, it’ll be tough to realistically expect to grow over time.

We all know it’s important, yet, coming up with an effective marketing strategy is easier said than done. It’s a moving target and you must keep in mind many shifting facets like member needs, buying habits, and the greater economy overall.  

Luckily, you should be able to leverage social media to make life easier.

1.  Engage Followers

The most effective marketing campaigns are those that address customer needs. Yet, figuring out what your members (and potential members) want can be a tough challenge.

That’s where social media can help you out. One of the best aspects of social media is that you can directly contact people and gauge their needs right away. You can find out what they’re looking for with tools like Twitter polls and questions embedded in your Instagram stories.

2.  Optimize Your Content

Posting frequently on social media can help you grow your audience base. Yet, you have to expect the immediate conversion rate to be low. That’s because not every consumer that sees your content wants to buy your product or service. To ensure you don’t waste resources, you must optimize your ads and consider working with a third-party digital marketing expert or consultant.

3.  Utilize Influencer Marketing

Over the past few years, social media influencers have burst into the limelight. These individuals have built their careers around using platforms for marketing.

Thankfully, most influencers offer their services to any enterprise in need. So, if you want to grow your audience base with minimal effort, consider contacting an influencer in your niche to promote what you’re doing.

4.  Post on Relevant Platforms

Most people think that to succeed with social media, you need an account on every platform. While this can work, it’s hit or miss.

That’s because each service reaches a specific audience. It’s also important to stay open-minded and try social platforms out on a trial-and-error basis. Over time you will know which platforms are worth sinking your creatives juices and energy into moving forward.  

5.  Balance Between Informational and Promotional Content

Talking about your products on social media relentlessly can drum up business, but it is a double-edged sword. If you post ads too frequently, it can turn people off and you may come off as “too salesy.”

You won’t attract an organic audience without giving your followers some value. Be sure to sprinkle plenty of free informational content on your social media platforms and get creative with how you deliver it.

6.  Reward Clients

A quick way to grab people’s attention on social media is to offer them rewards. The prizes could pique their interest and keep them coming back for more.

You can give them early access to your products, among other perks. Even with a tight budget, you can offer simple prizes for trivia questions about your association’s history or test their knowledge on industry insights.  

Leveraging social media for association marketing is no easy feat, but with consistency and creativity, it is well worth the investment.