According to a recent report by Oberlo, email is the primary communication channel for over 80% of associations. However, open, and click-through rates are still lower than 20%.
While improving your open and click-through rates can be a daunting task, some actionable tips are extremely valuable when it comes to improving engagement rates.
Read on as we walk you through 7 helpful tips for engaging your membership base through email!
One of the main reasons people don’t engage with emails is that they think they’re generated by a bot.
On the other hand, personalizing your email makes your members feel appreciated and valued, which encourages them to open and click through the email. You can achieve this by tailoring the email to address them by name and include some of their interests.
Always make sure that you send your emails at times when your recipients are online and more likely to check their email. A good analytical tool can greatly help you find out more about the peak times when your emails are opened.
Similarly, avoid sending too many emails, and limit your communication to a maximum of 4 to 8 emails per month. This makes every email you send a valuable one and encourages members to open them.
The subject line is the first thing your members will encounter when they see your email, so it’s important to make it both attention-grabbing and informative.
Keep the subject line succinct but with a touch of personalization. Additionally, use action verbs but also ensure that the subject line accurately reflects what your email is about. This might take time but it’s well worth the effort!
A recent report by Spiceworks shows that adding visuals and graphics to your email address improves its engagement rate by up to 300%.
This is mainly because graphical representations are both eye-catching and facilitate information delivery.
Some people check their email on desktops while others prefer smartphones and tablets, so it’s important to make sure your email looks good on all of them.
A good way to achieve this is b using responsive designs that automatically adjust the email to the size of the screen.
Remember to always vary your email content because repetitive styling makes your emails predictable and encourages readers to ignore them.
Reward your email readers by offering them special discounts, access to new content, or other perks within the content of the email.
Mastering the art of email communication is not an easy task, but once you get it right, you’ll improve your click-through rates dramatically.
In the end, remember to also use analytics tools to optimize your email and track your results.
This can help you obtain reliable results while experimenting and implementing new ideas and strategies to keep the ones that work and skip the ones that don’t.