Maximize your association’s non-dues revenue with our affinity program management solution
Our industry expertise and extensive network of benefit providers will help you increase revenue, elevate the value proposition of your membership, and save time
Watch Our Video!
Affinity Program Management with Core Affinity
There are many benefits to partnering with Core Affinity. Our deep expertise in developing and managing affinity programs for associations, extensive network of benefit programs, and state-of-the-art platform provide a comprehensive solution that delivers results for our clients. By partnering with us, associations will gain valuable member insights while saving time and resources, allowing them to focus on core business activities. Our programs are optimized for maximum impact, ensuring that our clients achieve their objectives.
Streamline Your Affinity Programs with
Our Trusted Brand Partners
1000
Brand Partners
Expert Solutions for Associations
Answers to Your Affinity Program Management Questions
Account management
Member analytics
Affinity programs
What's and Affinity program?
An affinity program is a type of business partnership between two organizations, usually a company and an association, in which the company offers special rates, discounts or services to the association’s members. In return, both organizations benefit by seeing an increase in revenue. Affinity programs are designed to create a reliable source of non-dues revenue for associations and provide added value to their members. By partnering with a company, the association can offer exclusive discounts or services to its members, which in turn strengthens the relationship between the association and its members. Affinity programs are becoming increasingly popular as a way for associations to offer more value to their members and increase their revenue streams.
What are the benefits of a good Affinity program?
What sets us apart in helping associations with their affinity programs?
Core Affinity is passionate about helping associations maximize their potential through streamlined and effective affinity programs. With over 25 years of experience in the industry, we have established strong relationships with top brand name partners and have helped countless associations achieve their goals and provide value to their members. Our team of experts is dedicated to providing personalized support and industry-leading solutions, all while keeping the association’s mission at the forefront. Contact us today to learn more about how we can help transform your association’s affinity program.
Millions
in savings every year
One of the benefits Core Affinity offers associations is a portfolio of exclusive discounts from over 2400 business and industry suppliers. We’ve built strong relationships with suppliers whose products and services align with the needs of member-based organizations. These programs allow you to better meet the needs of your members and delight them with exclusive benefits.
Core Affinity has taken the time to fully understand who our members are and are able to provide benefits that really make sense. Partnering with Core Affinity means you also partner with recognizable and reliable brands. It is super convenient for members to access the benefits and our association now has another source of non-dues revenue!
Get to Know the Visionaries Behind Our Company
Meet Our Team
Lucas McCann
President/CEO
Kelly LaMarca
Director of Business Development
Christopher Quevedo
Marketing Manager
Olu Falayi
Database Administrator
Why Choose Core Affinity
Grow, Measure, Optimize
Affinity Programs
We create customized affinity programs for associations that align with their core mission and provide cost-saving benefits, enhancing the value proposition for members. Our goal is to provide a comprehensive and effective solution for managing affinity programs.
Industry expertise
Our experience in the association industry enables us to anticipate challenges, assess opportunities, and create innovative solutions that meet the unique needs of each organization.
Driven by Values
We believe that honesty builds trust, that leadership has a lasting impact, that strong relationships require authenticity, and that excellence in everything we do drives success.
Perks marketplace
Benefit Management
Our customizable Benefit Management Software (BMS) streamlines benefit and program management for associations. With a user-friendly interface, you can easily add and remove programs and communicate with members directly. The Perks Marketplace feature helps members find and engage with programs and offers, with measurable results through utilization data, analytics, and member insights. Pairing Perks Marketplace with our affinity programs provides a comprehensive platform pre-loaded with popular benefits to enhance your member benefits offering.
PARTNER WITH CORE AFFINITY
Ready to Make a Real Change?
Learn how our strategic, proactive approach to affinity programs, technology, and member engagement can impact your organization.
Industry Insights
Popular Articles
Keep up to date on industry insights with our blogs and 6 Degrees of Associations™ content series.
4 Ways the Pandemic Changed Associations
The pandemic changed many of the ways we conduct business, and some of them were for the better. In this week’s article, we’ll look at four key areas where the pandemic had a lasting effect on associations and how you can keep up with the changes.
Expert Advice: The Do’s and Don’ts of Promotional Giveaways
What do’s and don’ts should marketing departments employ for their promotional giveaway items? We asked expert Bree Plude on what can make this process easier, and what pitfalls to avoid.
5 Association Member Engagement Strategies
Now, let’s look at five association member engagement strategies that can reduce renewal stressors and put fun back into your renewal season.