Who We Are
Your Partner for Growth
We’re the nation’s most trusted advisor for member-based organizations – offering the most comprehensive list of affinity programs and services backed by decades of expertise.
When associations want to grow, they turn to Core Affinity.
Why Choose Core Affinity
Grow, Measure, Optimize
We curate and offer a portfolio of customized benefit programs and services that are not only in line with an organization’s core mission but also provide cost saving benefits that strongly enhance the value proposition of the organization to its members.
Our collective years of experience in the association advisory and management industry allow us to rely on knowledge and familiarity to better anticipate challenges, objectively assess opportunities, and create innovative solutions.
Driven by Values
We believe that honesty builds trust, that leadership has a lasting impact, that strong relationships require authenticity, and that excellence in everything we do drives success.
A Trusted Industry Resource
Member-based organizations and corporate partners have turned to Core Affinity for over 25 years to facilitate the right connections and create tailored affinity programs for their members. Our ability to foster strong relationships sets us apart.
Our customizable Benefit Management Software (BMS) helps you manage all of your benefits, programs, and special offers for members in one place. The user-friendly interface allows you to add and remove programs and communicate with your members directly from the platform.
Perks Marketplace also makes it easy for your members to find and interact with your programs and offers. Their increased engagement is measurable through powerful utilization data, analytics, and member insights.
Need a stronger member benefits offering? We’ve got you covered. Perks Marketplace paired with our affinity programs provides a comprehensive platform pre-loaded with popular benefits.
Keep up to date on industry insights with our blogs and 6 Degrees of Associations™ content series.
Your member data is a powerful tool to increase member engagement. Determining how and in what ways your members engage allows you to identify successes and address gaps in your engagement strategy. By doubling down on effective engagement strategies for your association, you can maximize your engagement efforts and increase engagement where it counts.
The world of affinity marketing is changing every day, but one thing that has stayed consistent over time is the importance of member engagement. If you don’t have engaged, happy members, your associations will start to lapse over time. Did you know that the #1 reason association members fall away is a lack of engagement?