With over 40 years of experience as a speaker, a coach, and an author, Mark LeBlanc brings wise counsel to our discussion around focus, return to mission, and business development. As the past president of the National Speakers Association, Mark pulled his weight by creating controversy for the greater good of the organization. Learn more about why willingness to be a contrarian can build a strong future for any association looking to get back to its roots and build value!
How do dozens of areas of law specifically affect the association and non-profit industries? Jeff Tenenbaum is uniquely qualified to speak to this after spending more than 25 years in the industry as a lawyer. From contract law to employment law to tax law, Jeff has seen and done it all. In this episode we cover off on some of the hot button topics in the legal arena, including antitrust laws! Who knew…Jeff did.
The words digital transformation can mean many things but often gets confused with simply injecting your association with the most modern of gadgets and software solutions. This isn’t always the right fit. Moira talks with us about how Ellipsis approaches the challenges associations face when looking to upgrade or modernize their technology. Finding the right fit for right now and in the future is a delicate balance and takes listening, strategy, and commitment.
Don’t just send a survey out to your members and audience if you want actionable insights and intelligence. Ray McDonald breaks down for us why sending surveys doesn’t ultimately give you a full picture of the sentiment.
It’s not often we interview celebrities but we are today! Well, Joel Goldberg might shy away from being called a celebrity. As the voice of the Kansas City Royals, he has leveraged all that he has learned in broadcasting to help associations and people alike learn how to better connect through authentic content and trust.
Ever thought about starting a local chapter of a national trade association? That’s exactly what Anikia did when she learned that there was no local chapter of The Association for Women in Communications.
In an age when content marketing, member retention, sponsorship value, and non-dues revenue rule the conversations in trade associations, sponsored research programs seem to tick all the boxes.
Ever wonder what Chief Financial Officers see as the value of membership? Pete Chrobak talks with us about how he has leveraged his company’s membership in multiple organizations and why he believes it’s an expense worth having.
What gets you up in the morning? For Natasha Bethea Goodwin, with the Information Technology Industry Council, it’s always been the north star of leading from a place of authenticity and purpose. We believe this drive, and her dedication to mentorship, is what enables her to combine marketing and membership as her key focus at work.
In 2020, Haley Jones raised her hand to lead some diversity, equity and inclusion group work within her association around the response to recent headline news such as the George Floyd murder. In this episode, Haley explains how this transitioned from committee work to becoming a primary focus of her role as Director of Member Engagement.
Learn how one company leveraged their relationship with a large association to benefit from affinity programs and become a verified vendor to its membership base by listening.
Join is in welcoming systems leadership expert, Alexis Redmond, to the podcast. Ever wonder how some executives can land in any role and hit the ground running? Alexis Redmond has appeared on many lists that celebrate this very ability.
We couldn’t keep a lid on the energy of Dan Schuberth discussing association member growth. We loved hearing about his background, as well as his true excitement and passion for the art and science of the wholesaler-distributor industry.
Don’t miss this episode on events and sponsorships with Elizabeth Johnson. The last two years have been wreaking havoc on live events, not only from a production and engagement perspective, but also from a sponsorship sales perspective.
Organizational culture and leadership is one of those topics that can never be exhausted. There are so many ways you can improve upon your leadership and experience others.
Join our lively conversation about board engagement best practices with Lowell Aplebaum, CEO of Vista Cova.
With the pandemic came talk of career transitions and “the great resignation” trend, in this episode we spoke with Jamie Beaulieu who weathered the storm.