6 Degrees of Associations
Podcast
Undercover Member Programs with Jay Daughtry of CQbd
Mystery shopper meets Undercover Boss in the form of the “undercover member” program to help associations find the gaps, and flaps, in their member experience!
Innovation in Affinity Programs with Paul Andres of Prevail
Gone are the days of set and forget it affinity programs, with the democratization of information and comparison shopping, Paul and Lucas discuss how to build on relational strategies to increase the value of affinity.
Technology and Marketing with Patrick King of Imagine
Technology and automation can significantly impact and increase the return on investment in marketing but still the adoption can be slow in the association world.
Cause Marketing with Amanda Keefer
Cause marketing and how it can provide value to associations by connecting doing business with doing good.
Benchmarking Member Engagement with Tony Rossell
Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering....
Virtual Events with Jim Parker
To hear Jim Parker of Digitell talk about virtual events is to hear from a great prognosticator of things to come. The future looks exciting and...
Digital Learning with Debra Zabloudil
Most associations can't afford focused education departments or don't have the time to stop the content wheel and evaluate their educational content...
Building on Trends in Marketing with Mary Coppola
Mary Coppola is a marketing powerhouse, she not only runs marketing for United Fresh but also helped to create an industry first, BrandStorm. A...
Research-based Insights with Dean West
What a dynamic personality with so much knowledge, we couldn't help ourselves but to try and soak up as much information as we could from Dean West...
Pricing with Dr. Michael Tatonetti
We call this the year of the pivot and who else out there would better understand how associations are thinking about retaining strong revenue while...
Event Innovations with David Peckinpaugh
The pandemic saw every corner of every business scrambling to figure out the grand pivot of 2020 but no area of revenue and engagement was affected...
Building DE&I Through Social Network Analysis with Sheri Jacobs
Sheri Jacobs has been studying business models and has worked in every area of the association world. Now she uses that experience to help...
Making Space to Reignite Your Mission with Joan “JT” Tezak
Joan "JT" Tezak with the Colorado Society of Association Executives spent time with us talking about how the last year has provided them with the...
Harnessing the power of the association with Jim Baty
Jim Baty is the Managing Director of the Concrete Foundations Association. On top of all the normal discussions around the "great pivot", the CFA...
Building your brand presence with web design and more
After several conversations about storytelling, we were excited to sit down with David Carnes, founder of ArcStone, to discuss how you tell your...