Pricing with Dr. Michael Tatonetti

We call this the year of the pivot and who else out there would better understand how associations are thinking about retaining strong revenue while having to turn everything upside down and sideways? Dr. Michael Tatonetti joins us to share key insights into how he thinks and strategizes when developing a pricing strategy for anything from membership dues, cornerstone event offerings, and even recently discussed anything-as-a-service resources.

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