Sponsored Research with Joe Bates

Jannan Poppen

July 18, 2022

In an age when content marketing, member retention, sponsorship value, and non-dues revenue rule the conversations in trade associations, sponsored research programs seem to tick all the boxes. Learn from Big Red M’s Chief Research Consultant about how he has developed multiple revenue-generating research programs that have increased engagement and created value for sponsors all while helping with member retention and acquisition.