Manage your benefits, boost member engagement and get data-rich insights

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A One-Stop Benefits Marketplace

Customizable Benefit Management Software (BMS) to present and manage ALL of your member benefits and programs on a user-friendly platform that delivers quantitative and qualitative data in real time.

Member Analytics

Gain insight into which benefits your members use most, collect ratings and feedback, and learn how and when your benefits are utilized. Data such as unique clicks, benefit rating, and popularity will help you optimize your offerings.


Non-Dues Revenue

Sponsorship opportunities within Perks Marketplace make it easy to increase non-dues revenue opportunities. Sponsors gain the ability to promote their offers for your members and members benefit from unique benefits tailored to their needs.


Benefits Management

Load your current benefits and programs into the marketplace and share it with your members. Perks Marketplace is a one-stop shop to present your benefits, but you can also add partnerships, sponsors, and more.

Value + Connection

When it comes to communicating value about your affinity program, it’s important to do it accurately and often. Keeping up with program changes from your suppliers and consistently messaging members, however, can be quite time consuming. Your account manager will ensure your members have everything they need to make an informed purchasing decision during their time of need. All of this allows you to have peace of mind that your members are having the best experience possible while freeing up your time to focus on other key initiatives.

Your Data, Simplified


It's a Numbers Game

● Data Visualization
● Trend Analysis
● Key influences and insights
● Calculated ROI


But Looks Matter Too

● User-friendly navigation and interface
● Modern UI experience
● Simplified profile updates
● Member feedback mechanisms
● All benefits in ONE place


And Don't Forget Revenue

● Cross-promotional marketing
● New sponsorship opportunities
● Customizable call-to-actions to suit suppliers
● Supplier metrics and data


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Frequently asked questions

We understand the unique challenges and needs that associations face, and we are here to provide the answers you seek.

What's an Affinity program?

An affinity program is a partnership between a company and an association. The company offers special rates or discounts to association members, leading to increased revenue for both. It provides a reliable revenue source for associations and enhances member value. Affinity programs are popular for boosting benefits and revenue streams.

What are the benefits of a good Affinity program?

Affinity programs offer added value to members through exclusive discounts, while generating increased revenue for the association and new customer opportunities for the company. These programs also strengthen member relationships, provide marketing opportunities, and allow for customization of relevant benefits.

What sets us apart in helping associations with their affinity programs?

Core Affinity is passionate about helping associations maximize their potential through streamlined and effective affinity programs. With over 25 years of experience in the industry, we have established strong relationships with top brand name partners and have helped countless associations achieve their goals and provide value to their members. Our team of experts is dedicated to providing personalized support and industry-leading solutions, all while keeping the association’s mission at the forefront. Contact us today to learn more about how we can help transform your association’s affinity program.

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