Think Outside the Box: Unconventional Ideas

Think Outside the Box: Unconventional Ideas for Boosting Your Association’s Membership

Think Outside the Box: Unconventional Ideas for Boosting Your Association’s Membership

Table of Contents
1. Hold an Event at Member’s Rate
2. Include a Members-Only Section
3. Make Your Events Family-Friendly
4. Host a Plus One Event
5. Provide Members with Association Business Cards
6. Connect with Former Members
7. Implement Content Marketing Strategies
8. Add a Sponsorship Program
9. Focus on Existing Members
10. Support Online Registration and Payment
Final Thoughts

1. Hold an Event at Member’s Rate

If your association typically charges a different rate for non-members, organize a signature event when non-members pay member rates to attend. This allows non-members to experience the kind of value your membership offers.

2. Include a Members-Only Section

Intrigue non-member visitors browsing your website with a members-only section. It’s an effective technique to make normal visitors more curious about the additional perks your association offers to members.

3. Make Your Events Family-Friendly

By enabling your members to bring along their spouses, parents, siblings, and adult children, you can tap into a larger pool of potential members. Not to mention, showing the family-inclined side of your association can attract new family-oriented members.

4. Host a Plus One Event

Operating on a similar concept to “bring your child to work,” hold events that encourage members to have a friend or colleague tag along.

5. Provide Members with Association Business Cards

A simple technique to boost your association’s membership is to give current members business cards that they can share with other people when pointing them to your association. These can be physical and/or digital cards. Either way, they’re great for networking.

6. Connect with Former Members

Reaching out to previous members helps you understand why they decided to leave. Sharing how you improved certain pitfalls or how you plan to address their pain points offers a possibility to regain those members. Remind them of your association’s values and mission, after all, it appealed to them before. Emphasize the value of their membership and why they should give the association another chance.

7. Implement Content Marketing Strategies

Spread the word about your association by sharing quality content that targets the needs of your target audience. Write blogs, create webinars, or start a podcast that could interest potential members.

8. Add a Sponsorship Program

Not all members who want to join your association can pay for a membership, but you still need to make money. In this case, a sponsorship program is a great solution that allows more fortunate members to help others by paying for their membership.

9. Focus on Existing Members

Your current members can be the best investment to increase your association’s membership. Creating a positive member experience can easily turn members into advocates for your organization.

10. Support Online Registration and Payment

Make joining your association as convenient as possible. A hiccup during registration or payment can quickly change people’s minds, so try to avoid that as best as possible.

Final Thoughts

Boosting membership enrollments helps support a solid membership base for your association. But don’t forget the vital role that member retention plays in maintaining the growth of your association.

Send us a message

Name(Required)
This field is for validation purposes and should be left unchanged.
Or