Table of Contents
- Making Boring Posts
- Sharing Misinformation
- Forgetting the Call-to-Action
- Ignoring Negative Comments
- Posting Poor-Quality Content
According to Statista, there are 4.89 people on social media as of 2023. The number will increase to 6 billion by 2027.
Since people spend an average of 2.4 hours per day online, it makes sense as a marketing strategy. However, social media is a double-edged sword. One mistake could ruin your association’s reputation!
Knowing the top mistakes associations make when using social media is vital to stay competitive.
6 Common Mistakes Associations Make on Social Media
Making Boring Posts
An association in itself is nondescript as a product. You have to make serious announcements most of the time. Yet, this could make your audience uninterested in following you.
A good guide for building your social media is the 5:3:2 rule.
It means that for every ten posts you make, five should be content from other sources. Meanwhile, three of your posts must be original content, and two of them are fun posts with personality.
Since half of your posts are from other sources, you should be vigilant against misinformation!
This is important because you could harm your association members’ businesses if you post false content. It’s a surefire way to 5:3:2 rule.
Forgetting the Call-to-Action
Having engaging content is important, but it’s equally essential to guide your audience to take the desired action. Including clear call-to-action (CTA) in your posts or campaigns is crucial to driving conversions.
Constantly bombarding your audience with promotional content can be off-putting. Strive for a balance between promotional and non-promotional content to avoid alienating your followers.
Ignoring Negative Comments
Negative comments or feedback can arise on social media platforms, and ignoring them can harm your association’s reputation. It’s important to address negative comments promptly, professionally, and with a solution-oriented approach.
Posting Poor-Quality Content
High-quality content is essential to attract and retain your audience’s attention. Avoid posting poorly written, low-resolution, or irrelevant content that may reflect poorly on your association.
By avoiding these common mistakes, your association can make the most out of social media platforms and effectively engage with your audience.