Undercover Member Programs with Jay Daughtry

You’ve heard of mystery shopper programs and the successful reality show, Undercover Boss, right? Well why can’t associations employ the same tactics to see how they are really doing in the marketplace? According to Jay Daughtry, they can and have been doing this with him! Join us as we learn more about why “undercover member” programs help associations uncover customer service issues, member engagement slip-ups, and more.

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