Influence Unleashed: Could Influencer Marketing Help Your Association?

Yes, partnering with the right influencer can give your association access to a targeted audience, inject fresh energy into your messaging, and provide brand authenticity. 

However, reaching out to the wrong influencer can cause the opposite and financially hurt your association, as influencers know their power and may request unreasonable sums of money. 

What Is Influencer Marketing and How Can it Help Your Association?

Influencer marketing is a powerful strategy that leverages the influence and reach of social media personalities to promote services, products, and ideas.

The idea is to let the audience hear about the quality of a certain product/service from someone that they trust, which improves the revenue of the business in exchange for an agreed-upon compensation to the influencer. 

Influencer marketing can help your association through:

Boosting Awareness and Reach

Influencers often have large numbers of followers who may not even be aware that they need the product or service you offer.

Collaborating with the right influencer allows you to tap into new audiences, vastly improving your brand’s visibility.

Driving Engagement and Membership

Even the most useful products can be dismissed when exposed through a poorly made ad. Influencers know exactly what their followers prefer, and they excel at producing engaging content that resonates with them. 

Also, people tend to trust recommendations from their favorite influencers, making their endorsement of your association more impactful than traditional advertising. 

Improving Brand Authority

Influencers know how to translate complex industry knowledge into digestible and engaging content that their audience can understand.

Additionally, associating with relatable personalities adds a human touch to your association, making it more approachable and appealing to potential members. 

How to Maximize Your Collaboration with an Influencer?

Successful influencer marketing requires careful planning. Here are a few markers to use:

Define Your Goals

Before selecting an influencer, you need to identify what you need from that influencer marketing. Are you after increased awareness? Membership growth? Or brand differentiation?

Choose Your Influencer

Once you have a specific goal(s) in mind, you should have clear markers of the type of influencer you need. Select individuals whose values, audience, and expertise align with your association’s vision. 

Allow for Flexibility

Many businesses make the mistake of limiting the influencer’s creativity by providing a strict framework of how the endorsement should be.

This prevents the influencer from resonating with their audience. Additionally, the audience can tell when a project is forcefully inserted, as the way of advertisement will differ from how they’re used to. 

Track and Measure Results

Analyzing results is essential to determine whether the influencer collaboration is worth the expenses.

Monitor the performance of your campaigns through tools like Google Analytics so you can tell when an adjustment is needed based on solid data and insights. In some cases, unfavorable data and influencer collaboration termination can be more feasible. 

Final thoughts 

Influencer marketing, if done right, can considerably improve your association’s reach, visibility, and authenticity. You need to establish your goals and collaborate with an influencer whose regular content aligns with these goals. 

More importantly, tracking the results and reassessing based on solid data will help you find room for improvement.